A good CPM varies by industry and platform. Display ads typically range from $1-$10 CPM, social media ads $5-$15, and premium video ads $20-$50+. The key is to compare CPMs within your industry and track performance over time.

CPM Calculator

Impressions

CPM (Cost Per 1,000 Impressions)

Total Cost

CPM = ( Total Cost ÷ Impressions ) × 1,000

Enter any two values to calculate the third.

How to Calculate CPM?

Understanding how to calculate CPM (Cost Per Mille) is essential for digital marketers. CPM represents the cost you pay for every 1,000 ad impressions.

CPM = Total Cost Total Impressions × 1,000

Identify Total Cost

The total amount spent on your ad campaign.

Count Impressions

How many times your ad was displayed.

Apply the Formula

Divide cost by impressions, multiply by 1,000.

Knowing how to calculate the CPM helps you compare advertising platforms and optimize your budget. Use our free CPM calculator above to get instant results.

Frequently Asked Questions

How is CPM calculated?

CPM is calculated by dividing the total cost by total impressions, then multiplying by 1,000. Formula: CPM = (Total Cost ÷ Total Impressions) × 1,000.

How do you calculate a CPM manually?

To calculate a CPM: divide your ad spend by impressions, multiply by 1,000. Example: $50 spent on 10,000 impressions = ($50 ÷ 10,000) × 1,000 = $5.00 CPM.

What is a good CPM?

A good CPM varies by platform: display ads $1-$10, social media $5-$15, video ads $20-$50+. Compare within your industry for benchmarks.